Consulting
You Don’t Have to Do It Alone.
Running a business isn’t easy, but you’re doing a great job! Still, sometimes you’ll need a little extra help (or maybe just an outside perspective). I’m here to support you, acting as a sounding board and a source of marketing expertise!
Consulting Services
Marketing Strategy
What are your goals for your business? What path are you taking to get there? How does marketing fit into that?
My Marketing Strategy process starts with a one-hour consultation to talk through all of these questions and more. We’ll talk about the marketing avenues that will be most effective for your business. We’ll set SMART goals, and build your marketing plan around them.
After our first consultation, I will create a Marketing Strategy Guide. This document will have all of the information you need about your marketing strategy, organized in a way that makes it simple and accessible.
Then, we’ll meet to go over your Marketing Strategy Guide, and talk through any questions you still have. We’ll identify gaps in your current tools and resources so that I can help you fill them.
We will continue to meet on a scheduled basis, based on your needs, to assess and adjust your strategy as your business changes.
Marketing Consultation
Maybe you’re not ready to create your Marketing Strategy yet, but you still need guidance on your marketing (or on a specific area of your marketing). A one-time Marketing Consultation may be right for you! We can use this meeting however you want. Want to talk about your plans for the future and how marketing fits in? Great! Need advice on how to make the most of social media? Let’s talk about it! This is a flexible, affordable option perfect for businesses that aren’t quite ready for a big marketing plan.
Website Audit
You know your website is out of date, but how much work does it really need? Is it time for a total rebuild, or do you just need to update the copy and photos? Is your website SEO-friendly? Is everything working? Does it meet basic accessibility standards? Is it mobile-friendly?
The process is simple: I’ll spend time reviewing your website and testing every aspect of its functionality. When finished, you will receive a Website Audit document full of valuable information that you can use to make informed decisions while updating your website.